by Ann Fitts
First in a series of profiles on businesses located South of Courthouse (a.k.a “SoCo”)
Housed in a sunny yellow building tucked just southeast of Pittsboro’s iconic courthouse is Reclamation Home Furnishings, an antique and home goods store. Reclamation Home Furnishings has been a part of downtown Pittsboro since 2011 and was originally located at the corner of Hillsboro and Salisbury Streets. When that building sold, they landed at their new location, 136 Fayetteville Street. Owner Elyse Rowley spoke with Main Street Pittsboro about Reclamation Home Furnishings and what it means to be a downtown business owner.
What do you specialize in? What’s your niche?
We sell vintage, antique, and found goods only, not wholesale new, so we give things another life, keeping them in circulation and out of the landfill. Our prices are affordable and we work hard to display things attractively so that it’s enjoyable for customers to come in and browse. Between the six of us we keep the shop stocked with a sampling of primitives, Victorian, Art Deco, Mid Century, Fine Art, NC pottery, and jewelry. There really is something for almost everyone.
Although Reclamation has an owner, we function in many ways like a co-op. We are a group of six women working together for the success of the shop, but we are all independent sellers of our individual merchandise. All of us volunteer a day or more a week to cover the sales desk and contribute additional time as needed to the other necessary tasks that keep the shop running. Fortunately, we enjoy each other’s company because we spend a lot of time together.
What impact does your business have on the community?
Our regular customers come back because they find good value for their money, friendly service, and unique items. Reclamation is a great place to get away from everyday life for a few minutes and just enjoy looking at pretty things.
What do you like about working in Pittsboro?
We enjoy being a small business in a small town. We have many regular local customers and it’s great to see familiar faces and chat with them. They have kept our business alive during this pandemic.
What attracted you to Pittsboro?
One of Pittsboro’s nicest qualities is that it’s walkable. There are many notable businesses in and around the downtown area. The monthly First Sunday event has done well because of this. We are really missing it this year as well as Summer Fest and Holly Days. Once you attend one of the Downtown PBA events you understand why everyone loves Pittsboro. There is always a diverse crowd happy to be out and about, smiling and enjoying themselves and each other.
Who’s your favorite person in Pittsboro?
Of course, our favorite people would have to be Pam and Snuffy Smith. They have been loyal promoters of our business and the community, and their shop Beggars and Choosers set the “vintage” bar for others to live up to.
Where will your business be in 5 years? What do you see when you think about the future of downtown Pittsboro?
Reclamation will begin a new phase in September of this year. I am selling the business to another member of the group, Tiana Thurber, as I begin to phase into retirement. Tiana is very talented and enthusiastic about growing the business and I am very comfortable putting it in her hands. I will remain as a vendor for the time being. All of us at Reclamation are excited about Pittsboro’s future. We hope to be part of the downtown retail area for many years to come. The pandemic has shown us the need to expand beyond our brick and mortar business into online sales. We have started that process and will continue to develop it.
Reclamation Home Furnishings
136 Fayetteville Street, Suite F
Pittsboro, NC 27312
Open Tuesday through Saturdays from 11 a.m. to 5 p.m.
Curbside pickup is available.
Make sure to follow Reclamation Home Furnishing on all their social media accounts:
There is also a Facebook group page for sales, Reclamation To Go